The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. They apply the Advertising Codes, which are written by the Committees of Advertising Practice. The Codes were created to ensure that advertisements weren’t offensive and that they followed strict rules so that they wouldn’t cause any problems. In particular this applied to gender and racial equality, treatment and address of children, language use and honesty. Whenever ASA receive a complain the following thing might happen…

…The advert gets removed or changed, The company gets fined or the advert is cleared and okay to use.

Their purpose and strategy

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media.

Their purpose is to make advertisements responsible and our ambition is to make every UK ad a responsible ad.

What they do is important

They’re passionate about what they do because responsible advertisements are good for people, society and advertisers.

How they make every ad a responsible ad through their strategy.

The five strands of otheir strategy

1 Understanding: they’ll be an authority on advertising and active on issues that cause societal concern.  They’ll be open to calls for regulatory change, acting purposefully and in a timely fashion, while being fair and balanced in their assessment of the evidence and arguments

2 Support: they’ll provide support to advertisers to help them create responsible ads. they’ll increase, improve and better target their advice and training so every business has access to the information and support it needs

3 Impact: they’ll spend more time on matters that make the biggest difference. Focussing on their existing remit, they’ll spend less time tackling ads that cause little detriment to consumers or on the vulnerable. But, where a complaint indicates that the rules have been broken, they will always do something

4 Proactive: They’ll be proactive and work with others. they’ll use a wide range of information to identify and tackle problems to make sure ads are responsible, even if they haven’t officially received a complaint.

5 Awareness:They’ll increase awareness of the ASA and CAP. They will make sure that the public, civil society and the industry know who we are and what they can do, so they can engage with them when they need to, and have confidence in their work.

Their shared values are to be:

– Consistent and proportionate
– Reliable and ethical
– Fair and respectful to all
– Accessible and helpful
– Intelligent and thorough, but also timely and proportionate
– Open and accountable, acting with integrity and never being afraid to admit when we’re wrong
– An excellent team, inspiring excellence in each other

Durex is the trademarked name for a range of condoms that were made by United Kingdom-based SSL International. This company was sold to Reckitt Benckiser in July 2010.

The Durex range includes nine varieties of latex condom, including the Sheik and Ramses brands in North America, and the Avanti condom.

In 2006, Durex condoms was declared the runner-up of the most account sales of condoms in the United States, with Trojan Condoms being no. 1.

Although they were not an official sponsor of the Olympic Games, Durex provided 150,000 free condoms to more than 10,000 athletes that competed in the 2012 Summer Olympics in London.

Durex’s original website: http://www.durex.co.uk/

HISTORY OF DUREX

1915 – Founded

We had 3 weeks time to complete a film scene remake. Me, Sophie and Shauna chose the Phone scene from mean girls as we all really like this film and the scene seemed easy to film and we challenged ourselves with the editing however the filming was also quite difficult. We all decided to act, as we wanted to do as much as we could in this project.

We are all really happy how our remake turned out however there was a few issues.

In the first week we have been compleating all of our pre production paperwork, for example the production schedule, health and safety and also the recce sheet. The location for this was really hard to find as we needed 3 bedrooms, one bathroom and one kitchen to film in, however Shaunas mum did let us film at her house which was really kind of her. Her house was exactly what we needed for our scene and it was also easy to get to from the college as it was only about 20 minutes journey on the bus.

In the second week we began to film, which was a really good experience for us, as we had to act and also one of us was operating the camera. There was a few props needed for this scene like phones and some food which were easy to find at the shop and also cheap.

It was so difficult to remember the whole scene so we had to use one phone and play the original scene over and over again to get everything right. We finished filming on the same day as we started and we were really pleased with how well it all went.

In the third and final week, we did all of the editing which in my opinion was the thoughest part because of all the split screens, however Sophie did an amazing job and everything looked really good.

The problems with the editing was the audio as we couldnt find an exact soundtrack that was in the film however we found something similar that has also worked. So in the end the final product turned out pretty well and better than we expected.

OUR ROLES WERE:

Me: Camera operator

Sophie: Editor

Shauna: Producer and sound editor

however we all had a go at each role.

Our class has been given a task, which was to recreate a sceane from any film that we like. We had to get into groups with no more than four people. Me, Sophie and Shauna decided to work together. Before starting to think about our film and the scene we wanted to recreate, we had to research one director each and then choose one of them and recreate a scene from their film. When we all researched a director, it was finally time for us to decide which one we want to use for our project. We chose to re-make a film directed by Mark Waters (director researched by Shauna) We decided to recreate the phone scene from Mean Girls, as all three of us really like this film, and we chose that sceen as we wanted to challenge ourselves. As you watch the seen it might seem like its easy to recreate however when you try editing it, it becomes really difficult, however im sure that if we use all of the time that we have left onto the editing, it will turn out quite well.

PLACE TO FILM…

As you can see on the picture above the scene was filmed in different rooms in a house, so we had to do exactly the same while re-making that scene. We have filmed in Shauna’s house as it was the easiest place to travel to and it was the perfect place to film our scene in as it had the right amount of rooms.

EQUIPMENT…

The equipment we have used were our own cameras and tripods as it made it possible for us to use it whenever we wanted to and we didnt have to get it booked out.

<CAMERA USED (canon 700D)

CADY AND REGINA’S HOUSES.

Split screen. Cady and Regina are on the phone from their respective phones. Regina’s skin is looking pretty bad.

CADY: Gretchen thinks you’re mad at her because she’s running for Spring Fling Queen.

REGINA: Oh my God, I’m not mad at her, I’m worried about her. I think somebody nominated her as a joke or something, I mean nobody votes for her, she’s gunna have a total meltdown, and who’s gunna have to take care of her, me!

CADY: So, you don’t think anyone will vote for her?

REGINA: Cady, she’s not pretty, i mean, that sounds bad but whatever. The Spring Fling Queen is always pretty. And the crazy thing is, is that it should be Karen, but, people forget about her because she’s such a slut. Anyway, i gotta go, i’m going to bed.

Regina hangs up and disappears

CADY: Well, she’s not mad at you.

The screen splits again from the other side to reveal that with 3-way calling, Gretchen was on the line the whole time. Her eyes are full of tears

GRETCHEN: Hold on!

CADY: Are you ok?

GRETCHEN: Shhhh

Gretchen hangs up on her. Cady looks surprised as she slides off screen. Gretchen sobs for a second as she dials the phone. Split screen as Karen answers.

KAREN: Hello?

GRETCHEN: If someone said something bad about you, you’d want me to tell you, right?

KAREN: No.

GRETCHEN: What if it was someone you thought was your friend.

KAREN: What are you…? Hold on, other line.

GRETCHEN: Im not taking this anymore.

CADY: Good for you Gretch!

Karen clicks over. The screen splits in thirds. It’s Regina. We still see Gretchen holding the other line.

KAREN: Hello?

REGINA: Lets go out.

KAREN: Okay. hold on, i’m on the other line with Gretchen.

REGINA: Don’t invite Gretchin, she’s driving me nuts.

KAREN: Hold on.

REGINA: Ok, hurry up.

Karen clicks back over to Gretchen. While she wait, Regina eats a loaf of French bread

KAREN: It’s Regina, she wants to hang out with me tonight but she told me not to tell you.

GRETCHEN: Do not hang out with her.

KAREN: Why?

GRETCHEN: You don’t want me to tell you.

KAREN: Ugh, you can tell me, hold on…

Karen tries to click back over to Regina but it doesn’t work

KAREN: Oh my God she’s so annoying.

GRETCHEN: Who is?

KAREN: Who’s this?

GRETCHEN: Gretchen.

KAREN: Right, hold on…

Karen clicks over again. This time she gets Regina. While Gretchen wait, she studies her face in the mirror.

KAREN: Oh my God, she’s so annoying.

REGINA: I know, just get rid of her.

Karen clicks over to Gretchen

KAREN: Ok, what is it?

GRETCHEN: Regina says everyone hates you because your such a slut.

KAREN: She said that?

GRETCHEN: You didn’t hear it from me.

CADY: Little harsh Gretch.

GRETCHEN: Ugh, whatever, she has a right to know.

Karen clicks over

KAREN: I can’t go out “cough cough” I’m sick.

REGINA: Boo you whore.

JAMES CAMERON

 

James Francis Cameron was born on August 16, 1954 in Kapuskasing, Ontario, Canada. He moved to the United States in 1971. The son of an engineer, he majored in physics at California State University but, after graduating, drove a truck to support his screenwriting ambition.

Cameron quit his job as a truck driver to enter the film industry after seeing the original Star Wars film in 1977. When Cameron read Syd Field’s book Screenplay, it occurred to him that integrating science and art was possible, and he wrote a 10-minute science-fiction script with two friends, titled Xenogenesis. They raised money, rented camera, lenses, film stock and studio then shot it in 35mm. They dismantled the camera to understand how to operate it and spent the first half-day of the shoot trying to figure out how to get it running.

In his early carrer he was the director, writer, producer, and production designer for Xenogenesis (1978). He then became a production assistant on a film called Rock and Roll High School, though uncredited, in 1979. While continuing to educate himself in film-making techniques, Cameron started working as a miniature-model maker at Roger Corman Studios.^[20]Making rapidly produced, low-budget productions taught Cameron to work efficiently and effectively. He soon found employment as an art director in the sci-fi movie Battle Beyond the Stars (1980). He did special effects work design and direction on John Carpenter’s Escape from New York (1981), acted as production designer on Galaxy of Terror(1981), and consulted on the design of Android (1982)

Cameron was hired as the special effects director for the sequel to Piranha, entitled Piranha II: The Spawning in 1981. The original director, Miller Drake, left the project due to creative differences with producer Ovidio Assonitis, who then gave Cameron his first job as director. The interior scenes were filmed in Rome, Italy, while the underwater sequences were shot at Grand Cayman Island.

The movie was to be produced in Jamaica. On location, production slowed due to numerous problems and adverse weather. James Cameron was fired after failing to get a close up of Carole Davis in her opening scene. Ovidio ordered Cameron to do the close-up the next day before he started on that day’s shooting. Cameron spent the entire day sailing around the resort to reproduce the lighting but still failed to get the close-up. After he was fired, Ovidio invited Cameron to stay on location and assist in the shooting. Once in Rome, Ovidio took over the editing when Cameron was stricken with food poisoning. During his illness, Cameron had a nightmare about an invincible robot hitman sent from the future to kill him, giving him the idea for The Terminator, which later catapulted his film career.

James Camerons Major Films:

The Terminator

Rambo:First Blood Part II

Aliens

The Abyss

Terminator 2:Judgement Day

True Lies

Strange Days

Titanic

Spider-Man and Dark Angle

Avatar

About Few films:

TITANIC

Mixing marital issues and espionage, Cameron wrote and directed True Lies(1994), starring Jamie Lee Curtis and Arnold Schwarzenegger. The film made it to No. 1 at the box office, grossed more than $378 million worldwide and received an Oscar nod for its visual effects. Cameron then began a massive undertaking with his story Titanic, a movie about star-crossed lovers (played by Leonardo DiCaprio and Kate Winslet) trapped aboard the doomed Titanicocean liner. To re-create one of the greatest disasters at sea in history, Cameron had a special studio built in Mexico, which featured a 17-million-gallon water tank and 775-foot replica of the Titanic.

The film cost nearly $200 million to make and was plagued with problems and delays, and many in the industry expected the film to tank just like its namesake. But Cameron proved the skeptics wrong. Opening in December 1997, the film received critical raves and strong ticket sales. Titanic eventually became the first film to earn more than $1 billion and landed 14 Academy Award nominations. For his work on the film, Cameron took home three Oscars—for Best Director, Best Film Editing and Best Picture. In 1999, he divorced Linda Hamilton, and in 2000 he married actress Suzy Amis, who appeared in Titanic.

AVATAR

Again revolutionizing the world of special effects, Cameron returned to making feature films with 2009’s Avatar. The film explores the conflict between American forces and the native population on another planet. In the film, Sam Worthington plays an American soldier who switches sides to help the Na’vi people, and falls in love with one of them (played by Zoe Saldana).

Avatar quickly surpassed Titanic at the box office. It also earned Cameron a number of accolades, including Golden Globe wins for Best Director and Best Motion Picture – Drama. For the Academy Awards, Avatar was nominated in nine categories, including Best Picture and Best Director. But Cameron lost out on some of the night’s biggest prizes to his ex-wife Kathryn Bigelow, who won Best Director and Best Picture for The Hurt Locker.

The success of Avatar has led Cameron to develop three sequels to the box-office hit, with Avatar 2 currently slated for a December 2017 release.